Pay Your Entrance with Blood?

Yes you heard it right! The Untold Festival in Cluj, Romania has now introduced a new method of payment for getting into the Festival. Now, you can enter the festival for free if you donate a bag of blood rather than actually paying for tickets.

I think this is a brilliant way to collect more blood for the people in hospitals across Romania who need it. Blood was running very low anyway in Romania due to the lack of donators. Therefore this campaign will be very useful if people decide to donate.

The campaign also relates to the famous vampire related history of the area and puts this into perspective with a smart marketing poster.

Make sure to check out more about the campaign at here or check out the article on BBC here